Tuesday, May 24, 2005


Parental Guidance Strongly Suggested .. That is what PG-13 means.

One day after a record-shattering weekend for Star Wars, Episode III: Revenge of the Sith, an advocacy group is asking Burger King to stop the tie-in of its Kids Meals with the film because it is rated PG-13.

Guidance .. Noun
1 : the act or process of
2 a : the direction provided by a
guide b : advice on vocational or educational problems given to students

This group is asking Burger King to drop it's multimillion dollar campaign because the film is rated PG-13. Are they the only ones missing the 'guidance' part of this rating. The rating is to tell parents (who make the decision of what their children may or may not see) that there are things in this film that may be unsuitable for children under 13.

The rating itself places this decision into the hands of the parents. Those parents that think it is unsuitable don't have to take their kids to see the movie and they don't have to take their kids to Burger King. It is as simple as that. Why is it, when these advocay groups get a bee in their bonnet, they cannot see the simplest of solutions?

At home, Tammy and I decide what is too much for Kyle to see. We cannot protect him from everything , but we can (and do) preview some movies that we feel are borderline. Then, after seeing the movie, we decide if Kyle will see or not. Kinda what the rating implies, isn't it?

BK has, so far, refused to back down, claiming that the toys are based on all of the movies, only one of which (the latest) has the PG-13 rating. The rest were PG rated. Of the 31 toys, only 4 were related to the Sith.

I resent any advocay group trying to take something out of my hand as a parent. I will decide what is appropriate for my children to watch. I do not need some self-absorbed anal obsessive group that rides around looking for sin to tell me what kids meals are appropriate and which ones are not.

If you want to address the health content of said meals, that is fine. If you want to address the continuing problem of obesity in children. Please do so. Of course, we will blame the fast food industry. It will have nothing to do with the fact parents are not feeding their kids healthy lunches. It is just too convenient to stop at McD' or BK's or Wendy's. It is too much trouble to stop our busy weekends to fix our kids a healthy and nutritious meal.

For heaven's sake, let's keep toys that promote violence out of their hands while we stuff meals that will kill them down their throats.

Just my take. Now, if you will excuse me, I need to finish my Whopper and Fries.

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